Often when building a form we find ourselves resorting to the good old prename + surname pattern. This might work well in western cultures but imposes difficulties on eg. asian users. This talk attempts to sensitize you to different structures of personal names around the world and what you can do to provide a good UX for a global audience. You'll also learn why Icelandic telephone directories are sorted by given name, why it is not possible to sort danish family names without knowing whether they're of Scandinavian origin and why complete arabic names might not fit in a VARCHAR(255).